About Us

Choosing the right company to handle your travel arrangements in Kerala.

A few words about us

Tourism Kannur Tours & Holidays is the organization responsible for marketing Kerala to the India as a tourist destination. The major tool we use to do this is the 100% Pure Kerala marketing campaign, a campaign that has evolved over the past 6 years to make Kerala one of the India's most well-respected tourism brands. It's easy to see why Kerala has become synonymous with paradise. Just look at these beaches, colourful coral reefs and backwaters beckoning adventurous spirits. Kerala is a blessed land!.

Through the 100% Pure Kerala campaign we take Kerala's story to consumers, the travel trade and the global media, while working with the industry here in Kerala to ensure we deliver on the promises made through the campaign. Kannur Tours & Holidays is a Crown Entity funded by the Kerala Government. We are led by a Board of Directors appointed by the Minister of Tourism and have a team of around 15 staff in 4 offices around the world. From humble beginnings, we are now the oldest tourism marketing department in India.

Why we are different

Kannur Tours & Holidays employs more than 16 staff across 4 offices around the India. As an international marketing organisation, we offer exciting global career opportunities for marketing, PR, communications, digital and corporate service professionals.

Kerala is a blessed land! Exotic, and tropical, friendly and loving, cultured and historical, Kerala radiates a golden hue from its glittering temples and tropical beaches. It's easy to see why Kerala has become synonymous with paradise. Just look at these beaches, colourful coral reefs and backwaters beckoning adventurous spirits. The arid land of Kerala beams emerald shades during the monsoon season! Hues of golden and green best define the colours of Kerala: green for the tropical lushness that bursts from every patch of ground in the state; gold for the prosperity that the state has for many thousands of years. Backwaters, rain forest, beaches, trekking and sailing: Kerala is a dream destination for nature and outdoor lovers.